Data audit, analysis & strategic advisory
Data you can trust. Decisions you can defend.
An overview of the audit, analysis and advisory work behind every DaVinSci engagement, available as a stand-alone project, or as an ongoing retainer when you’d rather have the oversight built in.
Explore the services
Four areas of work. Each one stands alone as a defined project, or runs as an ongoing retainer.
Data & Information Services
Auditing, structuring and governing the data your organisation runs on, so the number in the report matches the number in the system.
Marketing & Campaign Analytics
Bringing campaign and audience data together into evidence you can actually spend against, from planning through to post-campaign reporting.
Knowledge & Process Services
Reviewing how information, research and process actually move through your organisation, and fixing the points where they break down or get lost.
Engagement & Facilitation Services
Building the shared understanding a team needs to act on data together, through coaching, workshops and facilitated decision-making.
What you get, whatever the brief
# Data Audits
# Data Analysis
# Data Governance
# Dashboards & Reporting
# Strategic Advisory
The toolkit
I stay tool-light in conversation because you’re buying an outcome, not a software licence. But when it matters, here’s what’s under the hood:
- Programming & analysis — Python (Pandas, NumPy, scikit-learn, Matplotlib, Seaborn, Plotly) and SQL for anything the spreadsheet can’t handle.
- CRM & marketing platforms — deep, hands-on Salesforce and HubSpot experience: audits, clean-ups, migrations and integrations, plus Google Analytics and the wider marketing stack.
- Visualisation & BI — Tableau, Power BI, advanced Excel, and custom interactive dashboards (Dash) where an off-the-shelf tool won’t do.
- Statistical analysis — regression and forecast modelling, hypothesis testing, customer segmentation and cohort analysis.
- Marketing analytics — attribution modelling, funnel analysis and campaign performance measurement.
Certified through DataCamp’s Data Scientist track, but the qualification that matters most is 15+ years of doing this against real deadlines with real money on the line.
Why Work With Dan
15+ years across data analytics, marketing, international events and development work. In practice, that means:
- Comfortable inside messy, high-volume data under time pressure — not in theory, but from years running live event data end-to-end, where being wrong is public.
- Governance and systems built to survive staff turnover and platform changes, not just an initial clean-up that decays the moment I leave.
- Fluent across CRMs and the analytics stack — Salesforce, HubSpot, Python, SQL — so I can go as deep as the problem needs.
- Used to complex, multicultural, international teams and stakeholders, including mission-driven and non-profit settings where the numbers carry weight beyond revenue.
- A straight answer when the data doesn’t support the decision you were hoping to make.
- Available as a single audit, a defined project, or an ongoing retainer — so the oversight doesn’t stop when the project does.
Let’s talk
Messy data costs you money and sleep. If you’re ready to find out what’s actually going on in yours, the next step is a short call, not a lengthy proposal.
→ Data Audit & Analysis
→ Data Governance & Strategy
→ Reporting & Dashboard Systems
→ Ongoing Data Oversight (retainer)
Past clients:
Testimonials from Satisfied Clients
Discover why Dan is recommended for data strategy work. Hear directly from satisfied clients about their exceptional experiences.
“‘Dan’s knowledge on all systems like Salesforce and Hubspot are second to none.
“His ability to take data and make it business facing to make critical and informed decisions is amazing – thoroughly recommend Dan to help any business looking to work better, faster, and deeper.”
Steve Blyth
Founder and Group CEO
“Dan took our jumbled pots of data [consisting of over 130,000 contact entries with over 150 data points] and turned it into a beautiful, organised, tagged and clean master spreadsheet [for use on our various platforms].
“He really was a life saver, the multiple data pots were getting out of control and he helped us to streamline and segment our campaign, which resulted in a record attendance for our show.”
Alex Jones
Marketing Director
“I worked with Dan on two projects, one to develop a solution to present complex data from our platform in an automated format, and another to merge the data from two online platforms with over 50,000 contacts.
“I found Dan to be knowledgeable, communicative and helpful throughout and would not hesitate in recommending him for any complex data management projects you may have!”
Steve Squires
Chief Operating Officer
“Dan was a great asset to the team, in a short time making a very positive contribution towards solving a number of practical issues that at the time were relatively new to the industry.
“Dan dealt with everything displaying a characteristic perseverance, intelligence and good humour.”
Richard Kwan
Transformation Programme Director